H&M to launch new brand
Arket is set to offer essential women’s, men’s and children’s products as well as homeware.
By Isabella Griffiths
31 March 2017
Swedish H&M group has announced the launch of a new brand, Arket, this year. The new brand will offer essential products for men, women, children and the home. The first store will open in early autumn on Regent Street in London and online on arket.com in 18 European countries, followed by stores in Brussels, Copenhagen and Munich.
Arket, which means ‘sheet of paper’ in Swedish, is currently in production in collaboration with designers, buyers, pattern makers, architects, writers, chefs and more and is billed as a ‘modern-day market’.
The range includes men’s, women’s and children’s ready-to-wear and accessories collections as well as a homeware department – all composed of Arket’s own products alongside an edited selection from other brands. Stores will also include a café where location permits, and will be based on the New Nordic Kitchen and its vision of quality ingredients and healthy living.
‘A fantastic team with diverse backgrounds and areas of expertise have come together to build ARKET. We’re very excited to soon reveal the brand and share our collections with customers,’ says managing director Lars Axelsson.
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