Bread & Butter preview
What can be expected at BBB in January 2012? WWB takes a look at some of the best brands










Images from l-r: Dr Denim, Freeman T Porter, SAMSØE & SAMSØE, Closed, Sisters Point, Bench, Firetrap, Odd Molly, Lavand and Blend She.
WWB looks ahead to some of the key brands exhibiting at the stret and urbanwear trade show, taking place at Tempelhof Airport in Berlin, from January 18-20, 2012.
DR DENIM
Dr Denim covers everything from tight fits and high waists to chinos in its denim collection, while prints include floral artwork and leopard patterns. Elsewhere, the apparel line builds on the brand's signature of simplicity, with light fabrics and spacious fits key, primarily in dark colours.
FREEMAN T PORTER
Freeman T Porter will present its a/w 12 collections for both men and women in the Denim Base area at Bread & Butter. The womenswear range features vintage-inspired feminine tops along with the return of classic wool checks throughout trousers and jackets. Outerwear is key for the season ahead, with the military duffel coat and parka both predicted bestsellers.
SAMSØE & SAMSØE
The a/w 12 collection from the Scandinavian brand marks the transition into autumn through the use of a dense colour palette. Heavier textured qualities of brushed wool, hairy knit and structured silks feature across the board, while prints of graduating colours reflect the change in season, together with a contrast of colour blocking and a return of graphic paisley prints.
CLOSED
The mood is laid-back yet polished at Closed this season, with a more sophisticated rock chick look with a hint of Jimi Hendrix. Shearlings, military jackets, coats and leather mixed with ethnic prints and embroideries are particular highlights.
SISTERS POINT
Sisters Point has a knack for converting trends seen on the catwalks into head-turning fashion, targeting women and girls aged 15 to 26. The brand only works with immediate delivery and will therefore be showcasing the hottest spring trends within Bread & Butter\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s Fashion Now area.
BENCH
Bench will present two womenswear collections for a/w 12. AWOL has a modern, urban feel with a hint of 90s grunge, and features unconventional shapes, extra-long lengths, abstract volume and utility detailing. Celebrating the great outdoors, the Wanderland range, meanwhile, features comfort-conscious and versatile pieces.
FIRETRAP
Firetrap's a/w 12 collection sees a clashing of cultures, aesthetics and lifestyles, with the brand paying reference to protest artists, eccentrics and iconic musicians. Workwear is both rocky and formal, while colour is used subtly, with autumnal shades taking centre stage.
ODD MOLLY
For a/w 12, Odd Molly takes inspiration from the mountain dwellers in Peru, Bolivia, Mexico and China. Strong, ethnic colours of red, indigo and white are utilised, while fabrics are focused around natural materials such as cotton, wool, silk and leather. Handcrafted details, embroidery and knitting give the collection a feeling of exclusivity.
LAVAND
Acrylics in new qualities and cuts such as oversized jumpers are set to be a highlight in Lavand's latest collection, which is inspired by the exploration of different continents and cultures. The key item for the season will be the cape, while nail lacquer coated buttons add a touch of colour and originality to sweaters.
BLEND SHE
Chunky knits, printed jersey tees and warm jackets in autumn colours mixed with denim and subtle feminine details are the core of Blend She's a/w 12 collection. Striking multicolour patterns on knits, tops and dresses draw attention, as well as canvas belts decorated with Indian-inspired pearls. Elsewhere, details such as hand-drawn animal prints and army touches are not to be missed.
WWB’s Natalie Dawson attended a mentoring session for the three 2012 finalists.
Read More
Isabella Griffiths talks to Jamie Harden and Silvia Collins about their plans for new trade show Flip.
Read More
Get the inside story on the womenswear trade as well as saving a massive 40%.

Advertising in WWB reaches the buyers that matter and gets real results. Call Mina on +44 (0)1484 846069 now to book your advert.













