Indie supports cancer charity
Black White Denim's designer discount sale is raising funds for Genesis Breast Cancer Prevention

Image: TV presenter Jenny Powell with Jo Davies, MD and founder of Black White Denim in Cheshire.

May 2012.

By Carey Whitwam.

Independent boutique Black White Denim has been raising money for Genesis Breast Cancer Prevention, by holding a two-day designer discount sale.

The event, which took place on April 28-29, transformed the charity's premises and purpose-built Nightingale Centre into a luxurious shopping experience.

Customers received 60 per cent off designer names including Acne, Victoria Beckham, J Brand and By Malene Birger - with 10 per cent from each sale going to Genesis.

Special discounts for Black White Denim's 'archive sale' are continuing online until Monday May 7, 2012. 

“We never expected to have so much fun and make such an impact on the women who came to the sale," says Jo Davies, MD and founder of Black White Denim, which is based in Cheshire.

"At Black White Denim, we’re about making women feel great and Genesis Breast Cancer Prevention shares that ethos,” she adds.

Two catwalk shows were held each day, with Davies talking through the looks. All clothes were modelled by women who have been affected by breast cancer.

Television presenter Jenny Powell was in attendance to support all the hard work.

Shoes, accessories, eveningwear and jeans are all part of Black White Denim and Genesis' fundraising offer.