Show insight: Moda
The August 2012 edition of leading fashion trade show Moda had scores of brands to satisfy buyers.

August 2012.

Isabella Griffiths sums up the key labels that showed at this month’s edition of Moda Woman and Moda White.

Adini

Adini’s new collection features a soft palette of sorbet shades in lime, rose and topaz, complemented by navy, denim, candy pink and neutrals, all of which dominate key looks. Main fashion stories include Long Island, offering a chic nautical inspired wardrobe; In Bloom, based around classic cotton summer dresses; and African Queen, featuring modern graphic prints and cool desert looks.

Steilmann

Steilmann is adapting the colour explosion theme of s/s 13, presenting a bold and vibrant collection. Chinos and slim-fit trousers, boucle jackets and smart blouses form the ingredients for an elegant and sophisticated look, while long skirts and dresses with sleeves remain the strongest sellers of the brand.

Jolaby

UK brand Jolaby was established in 2004 and is making its Moda debut this season. The collection comprises around 70 dresses - many of which are available in dual length options with coordinating shawls and statement jackets - as well as key outerwear pieces.

Simclan

German brand Simclan is also showing its collection at Moda for the first time. The collection offers an explosion of colours, with fresh, bright lime and intense emerald sitting alongside tangerine, violet and rose-pink. The versatile collection encompasses everything from tunics, blouses and shirts to jackets, dresses, skirts and leather accessories, and offers vast opportunities for layering and mixing and matching.

Mado et les Autres

Mado et les Autres is a quirky French collection that has resonated well with UK customers thanks to a high degree of coordination, strong design and value for money. The brand covers sizes 8 to 18.

La Fee Maraboutee

La Fee Maraboutee is a French designer collection which specialises in twisting classics into edgy shapes with a trend-led direction. Soft knits are among the highlights of this season’s range, which is based on well cut silhouettes and high quality fabrics in sizes 8 to 16.

Pause Café

Pause Café offers feminine and individual pieces that can be dressed up or down, with floral and statement prints among the key trends. Dresses, shirts and blouses all make a come-back this season.

Sathia

A new UK launch and also new to Moda, Italian brand Sathia’s signature is based around unusual cuts and shapes, as well as eye-catching embroidery which give the brand its individual look. Look out for dresses and tunics, which take centre stage this season.

Un Point C’est Tout

At Un Point C’est Tout you will find fluid and loose fitting styles, as well as straight skirts and adaptable length trousers, which are among the highlights of the collection. The colour scheme incorporates aniseed, coral, turquoise, grey, blue, khaki and black.

T Studio Therapy

T Studio Therapy is an 85-piece range, offering bold and exclusive prints. The Italian brand is the sister label to Sathia, both of which are produced by high-profile manufacturer Takiston, which also supplies reputable brands such as Save the Queen.

• Moda took place at the NEC Birmingham, on August 12-14, 2012.
• For more on Moda - including brand news and emerging trends - be sure to read the September edition of WWB magazine.